Eric Richards: Let’s Talk About Inventory

Well, one more to go to wrap up season 6!

This week we talked with Eric Richards about current strategies to help dealers more effectively prepare their inventory for the front-line and how to leverage that on digital platforms. This was a very insightful conversation and one that is very pertinent to the current landscape.


05:00 Should you display all inventory on your website or only front-line ready units?

15:00 Creating ads directly from your website.

21:00 Why you should be advertising more not less.

30:00 Outsourcing recon to speed up the front-line process

41:00 Experience demands more cost.

50:00 Next five years.

Connect With Eric: eric@dealerbydesign.ca

Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.

You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe…

Also, don’t forget to check out the Dealer Talk podcast on our website and on the following platforms:

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Thank you for tuning in, and as usual, we will TALK later!

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